What is the “Essence” of a Great Company?

All great companies have an essence to them, a purpose for which they were created. If corporations had feelings, these feelings would be based on its desire to fulfill the “essence” of its purpose for existing.

Objects also have an essence to them. For example, the purpose of a glass is to hold water. If it had feelings it would be happy when full and sad when it was empty. The essence of a computer screen is to interface with a human. The essence of a unicycle is to be ridden in a circus. The purpose for toys, are to be played with by children.

What is the Essence of a great treatment center?

The essence for the existence of treatment centers is to remind us of the impermanence of life, and that every moment here on Earth is precious. Rather than having things, life at treatment centers should be about having experiences, collecting moments, and forming indelible memories that remind you of what’s important again in your short time here on this planet. It’s about reasoning with intelligent people about how to get re-balanced, to wake up from dreams of others, and become that self-directed person again. It’s a retreat from it all; a temporary place to relax & become re-balanced, and re-centered, again. Re-poised, again. To feel like yourself again; to feel felt, again.

What is an Addiction?

Addiction is a disease that manipulates a person’s sense of reward, motivation, memory and a number of related neurological functions. If left untreated, these effects can grow and gradually hinder one’s cognition, emotions, and actions. These types of disorders are characterized by the unwavering compulsion to use a specific substance, which contributes to excessive and uncontrollable consumption coupled with symptoms that surface when the drug is withheld. This dependence may be physical, psychological or a combination of both.